Pet Food Specialists
Marketing Consultancy for Pet food
We have spearheaded the 360º marketing strategy for one of Spain’s top 20 pet food manufacturers (Alimarket Report, October 2025). We now collaborate with pet food brands on product launches and repositioning campaigns.
Categories such as functional snacks, wet food, and dry food are currently experiencing significant growth. The real challenge for brands lies in achieving visual differentiation in the marketplace and activating agile sales channels, such as Amazon.
To address this, we work alongside our technology partner, Conect4, across two key areas:
– Marketing: Foundational brand conceptualization, communications, and strategic marketing.
– Tech: Development of online channels (websites, Amazon Seller Central, and other e-commerce platforms), lead generation campaigns, and process automation/optimization.
We work side-by-side with your team over 12- to 24-month periods to organize and manage your marketing operations.
Ultimately, we hand over a fully structured, turnkey marketing department, enabling your team to continue operating independently.
Results:
Architecture for Pet Food Brands
We make a team
We unified the objectives of the sales team, technical team and external agencies.
We upgrade your brand
We redesigned the brand and packaging strategy to attract more sales.
Zero waste (Lean MK)
We implement processes so that not a single euro of your budget is lost.
Interim marketing management
We help pet food manufacturers and brands streamline their marketing departments, modernize their image, and accelerate the acquisition of international distributors and petshops without inflating their internal overhead costs.
Sales Boost and B2B Acquisition
- Qualified Lead Generation: We design online and offline advertising campaigns focused on acquiring new pet shops and distributors, both domestically and internationally.
- Turnkey Strategy for International Trade Shows: We maximize your return on investment at key industry events. We comprehensively manage the presence, design, and logistics of your booths at international trade shows.
- Amazon Channel Launch: We conceptualize and launch your platform on Amazon Seller Central, controlling positioning, inventory, and strategy to open a new direct revenue stream.
Brand Repositioning
- Rebranding with B2B and B2C Impact: We modernize your product portfolio’s identity with a contemporary image that appeals to the end consumer and is persuasive to retailers.
- Storytelling and Conceptualization: We define the key messages and differentiating values of your products to connect with the new profile of pet owners.
- Expert Packaging and POS Coordination: We oversee the design of packaging, labels, and point-of-sale advertising materials (displays, vinyl wraps, etc.), ensuring your brand stands out on the shelf.
Operational Efficiency
- Project and Supplier Management: We coordinate the entire external team (creative agencies, designers, printers, web developers), ensuring strict adherence to deadlines and optimizing every euro invested to avoid inefficient actions.
- Internal Ecosystem Organization: We structure your material repositories, brand kits, and editable files so your sales team always has the exact sales tool just a click away.
- Sector-Specific Corporate Social Responsibility (CSR): We design and implement initiatives with real social impact, managing relationships and donations to animal shelters and social organizations.
Partner Tech
We’re not a traditional agency that handles one-off tasks. We work closely with your CEO and Sales and Marketing Team to audit, structure, and optimize your processes.
Furthermore, thanks to our partnership with Conecta 4, we combine brand strategy with technical development (websites, automation, and e-commerce), creating a flexible, project-based structure. If we’re working, you invest; if there’s no active project, you don’t incur any overhead costs.
Would you like a free consultation?
Let’s talk. We offer a free, no-obligation initial assessment to analyze your brand’s potential and the next steps to start building it.
Solicita tu presupuesto sin compromiso
¿En qué podemos ayudarte?
- Marketing 360º
- Análisis y consultoría
- Posicionamiento
- Ventas